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Search Results for “Data Analytics”

Articles

Analytics Made Easy with Google Data Studio

Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…

30/09/19

Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4

Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…

19/06/14

Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4

Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…

19/06/14

 Navigating a Cookieless World with Augmented First-party Data

Ever since Google announced its plans to phase out third-party cookies in Chrome by 2023, there’s been an ongoing debate…

07/04/22

Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken

Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…

19/07/21

Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”

In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…

24/06/21

The Top Five Things You Need to Ask Your MarTech Vendor About Data

Patrick Tripp, SVP of Product Marketing at Cheetah Digital shares the top five questions you should ask your MarTech vendor…

04/05/21

Unbundling Google Ads and Facebook Data for Successful Attribution

Last week QueryClick CEO, Chris Liversidge, presented at our Digital Marketing Summit about the challenges posed by using the data…

04/02/21

Using Your Data to Identify Opportunities for Business Growth

Workbooks explains how CRMs can help drive new business. We’ve created more digital data in the last two years than in…

14/01/21

Customer Connections Through Data-driven Email

Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…

04/08/20

Site Search Data: Hidden Gold for Your Digital Strategy

As we all adjust to our new way of working, and UK lockdown continues, our audiences are also looking for…

03/06/20

What Does the Data Tell Marketers to Do During the Coronavirus Crisis?

Gareth Morgan, Managing Director at Liberty Marketing, explains how we can use data to navigate our businesses through the coronavirus.…

01/04/20

How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing

Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…

15/10/19

How To Optimise Your Marketing Technology Stack With Unified Customer Data

Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing…

01/11/18

Beyond The Click: Let’s Stop Obsessing With Meaningless Data

We live in a world where we are awash with marketing data. Online behavioural data, brand attitudinal insights, online listening,…

01/10/18

How To Check Google Analytics Is Set-Up Correctly

Google Analytics, now part of the new Marketing Platform, is an essential part of any marketer’s arsenal. It can provide…

13/08/18

Making Data Work For You – Think Big Start Small

If you work in digital media there’s no escaping data. It underpins pretty much everything we do and fuels strategic…

10/04/18

How Combining Data And Emotion Will Transform Your Advertising

Marketers frequently discuss targeting a person at the right stage of the buying funnel and how successful copy should evoke…

28/03/18

Videos

How Customer Insights and Analytics Will Improve Your Marketing Results

by Ricardas Montvila, VP, Global Strategy at Mapp Digital

03/02/20

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