Search Results for “Data Analytics”
Articles
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”
In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…
The Top Five Things You Need to Ask Your MarTech Vendor About Data
Patrick Tripp, SVP of Product Marketing at Cheetah Digital shares the top five questions you should ask your MarTech vendor…
Unbundling Google Ads and Facebook Data for Successful Attribution
Last week QueryClick CEO, Chris Liversidge, presented at our Digital Marketing Summit about the challenges posed by using the data…
Using Your Data to Identify Opportunities for Business Growth
Workbooks explains how CRMs can help drive new business. We’ve created more digital data in the last two years than in…
Customer Connections Through Data-driven Email
Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…
Site Search Data: Hidden Gold for Your Digital Strategy
As we all adjust to our new way of working, and UK lockdown continues, our audiences are also looking for…
What Does the Data Tell Marketers to Do During the Coronavirus Crisis?
Gareth Morgan, Managing Director at Liberty Marketing, explains how we can use data to navigate our businesses through the coronavirus.…
How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…
How To Optimise Your Marketing Technology Stack With Unified Customer Data
Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing…
Beyond The Click: Let’s Stop Obsessing With Meaningless Data
We live in a world where we are awash with marketing data. Online behavioural data, brand attitudinal insights, online listening,…
How To Check Google Analytics Is Set-Up Correctly
Google Analytics, now part of the new Marketing Platform, is an essential part of any marketer’s arsenal. It can provide…
Making Data Work For You – Think Big Start Small
If you work in digital media there’s no escaping data. It underpins pretty much everything we do and fuels strategic…
How Combining Data And Emotion Will Transform Your Advertising
Marketers frequently discuss targeting a person at the right stage of the buying funnel and how successful copy should evoke…
Making The Most Of Your Analytics
What analytics should you be using to determine if your marketing strategy is working or not? What are the most…