Search Results for “Data”
Articles
Customer Connections Through Data-driven Email
Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…
Tackling the Known Unknowns of Customer Data
Natalie Cramp, CEO of data science company Profusion, discusses how the pandemic has highlighted how little many companies know about…
Site Search Data: Hidden Gold for Your Digital Strategy
As we all adjust to our new way of working, and UK lockdown continues, our audiences are also looking for…
What Does the Data Tell Marketers to Do During the Coronavirus Crisis?
Gareth Morgan, Managing Director at Liberty Marketing, explains how we can use data to navigate our businesses through the coronavirus.…
Want to Get Better at Personalisation? Try Zero-Party Data
Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…
Using Structured Data for Voice Search Optimisation
Mobile and screenless devices are changing the search landscape and reshaping search behavior. Voice search is already big and it’s…
Surviving the Holidays: 10 Data-driven Tips for Peak Trading
Surviving the Holidays: 10 Data-driven Tips for Peak Trading Year-end business is a hugely profitable time for e-commerce and retail,…
Consumers Want Data Alone to Stop Defining Personalisation
The marketing industry’s focus is constantly being drawn back to personalisation with developments in data collection, cookies, data analysis, and…
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
Reaching the Indirect Customer: How to build Customer Relationships and Collect Intel in the Age of E-commerce Data Monopolies
The growth of e-commerce giants, such as Amazon, has soared exponentially in recent years, putting enormous pressure on competing retailers…
Do We Lie To Ourselves? How Online Behavioural Data Can Debunk Fads And Grow Sales
Are We Getting Healthier? According to Hitwise data, Britons are increasingly becoming health conscious. Searches for ‘keto diets’ have grown…
The Good, The Bad And The Baffling Of Data-Speak
As the industry waxes lyrical about data, Freestyle‘s Data Analyst, Becki Hemming, does a translation job on the sayings we’ve…
To Resend Or Not To Resend? The Data Says Yes!
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers.…
Digital Marketing Can Be Exhausting: Explaining The Digital Data Exhaust
In 2018 Digital Element, a global location and data services leader, published the Digital Data Exhaust Report 2018 in partnership with the…
How To Optimise Your Marketing Technology Stack With Unified Customer Data
Marketing technology is a bridge that enables marketers to create, nurture, enhance, automate, and measure consumers’ brand interactions. Savvy marketing…
Beyond The Click: Let’s Stop Obsessing With Meaningless Data
We live in a world where we are awash with marketing data. Online behavioural data, brand attitudinal insights, online listening,…