Search Results for “Data”
Articles
Navigating a Cookieless World with Augmented First-party Data
Ever since Google announced its plans to phase out third-party cookies in Chrome by 2023, there’s been an ongoing debate…
Marketing is a Data Game: How to Create Game-changing Possibilities for Your Brand
Leadfamly commissioned a research study with YouGov to give further insights on why gamification works better than many other marketing…
Why You Should Prioritise Data Cleanliness
Workbooks explains how to ensure your CRM data offers clear, accurate insights. In our hyper-connected digital age, we are all…
What Is Data Capture and How Can You Increase It?
Data is at the heart of every marketing strategy – from offering must-know metrics to help you evaluate the success…
Drowning in Data But Dying of Thirst
On behalf of Workbooks, Martin Doyle, CEO and Founder of data quality software company DQ Global, explores how to use data…
The Role of Data-Driven Customer Experience in Direct-to-Consumer
Brands and product manufacturers are increasingly turning to direct-to-consumer (DTC) eCommerce, where products are marketed directly from the supplier to…
The 10 Commandments for Divine Data Quality
With data becoming more and more complicated, the task of managing your data can seem like a minefield. Managing data…
Zero-party Data: an Optimal Path to Personalisation
As the sun sets on third-party cookies, Cheetah Digital‘s new study reveals marketers are anxious about personalizing customer data at…
The Secret to a Successful Black Friday: Data Activation
Hayley Strang, Field Marketing Manager at Mapp, gives some top tips for data activation over the Black Friday period. As…
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”
In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…
The Top Five Things You Need to Ask Your MarTech Vendor About Data
Patrick Tripp, SVP of Product Marketing at Cheetah Digital shares the top five questions you should ask your MarTech vendor…
Unbundling Google Ads and Facebook Data for Successful Attribution
Last week QueryClick CEO, Chris Liversidge, presented at our Digital Marketing Summit about the challenges posed by using the data…
Using Your Data to Identify Opportunities for Business Growth
Workbooks explains how CRMs can help drive new business. We’ve created more digital data in the last two years than in…