Search Results for “Data”
Articles
Using Your Data to Identify Opportunities for Business Growth
Workbooks explains how CRMs can help drive new business. We’ve created more digital data in the last two years than in…
Successful FMCG Brands Getting Closer to Customers Through Zero-Party Data
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For…
How Do You Double Your Email Database?
Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explains how you can double the amount of marketable email addresses in…
The Importance of Data-driven Marketing in the Digital Age
Workbooks explain the importance of data-driven marketing. In our hyper-connected, tech-driven age, data is everywhere. Sector, niche, or industry aside,…
Customer Connections Through Data-driven Email
Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…
Tackling the Known Unknowns of Customer Data
Natalie Cramp, CEO of data science company Profusion, discusses how the pandemic has highlighted how little many companies know about…
Site Search Data: Hidden Gold for Your Digital Strategy
As we all adjust to our new way of working, and UK lockdown continues, our audiences are also looking for…
What Does the Data Tell Marketers to Do During the Coronavirus Crisis?
Gareth Morgan, Managing Director at Liberty Marketing, explains how we can use data to navigate our businesses through the coronavirus.…
Want to Get Better at Personalisation? Try Zero-Party Data
Data, data, data. Marketers have so much data we’re drowning in it. Collected from various third- and first-party methods, this…
Using Structured Data for Voice Search Optimisation
Mobile and screenless devices are changing the search landscape and reshaping search behavior. Voice search is already big and it’s…
Surviving the Holidays: 10 Data-driven Tips for Peak Trading
Surviving the Holidays: 10 Data-driven Tips for Peak Trading Year-end business is a hugely profitable time for e-commerce and retail,…
Consumers Want Data Alone to Stop Defining Personalisation
The marketing industry’s focus is constantly being drawn back to personalisation with developments in data collection, cookies, data analysis, and…
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
Reaching the Indirect Customer: How to build Customer Relationships and Collect Intel in the Age of E-commerce Data Monopolies
The growth of e-commerce giants, such as Amazon, has soared exponentially in recent years, putting enormous pressure on competing retailers…