Search Results for “Data”
Articles
The 10 Commandments for Divine Data Quality
With data becoming more and more complicated, the task of managing your data can seem like a minefield. Managing data…
Zero-party Data: an Optimal Path to Personalisation
As the sun sets on third-party cookies, Cheetah Digital‘s new study reveals marketers are anxious about personalizing customer data at…
The Secret to a Successful Black Friday: Data Activation
Hayley Strang, Field Marketing Manager at Mapp, gives some top tips for data activation over the Black Friday period. As…
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”
In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…
The Top Five Things You Need to Ask Your MarTech Vendor About Data
Patrick Tripp, SVP of Product Marketing at Cheetah Digital shares the top five questions you should ask your MarTech vendor…
Unbundling Google Ads and Facebook Data for Successful Attribution
Last week QueryClick CEO, Chris Liversidge, presented at our Digital Marketing Summit about the challenges posed by using the data…
Using Your Data to Identify Opportunities for Business Growth
Workbooks explains how CRMs can help drive new business. We’ve created more digital data in the last two years than in…
Successful FMCG Brands Getting Closer to Customers Through Zero-Party Data
Danny O’Reilly, Content Marketing Manager for Cheetah Digital, explains how FMCG brands can build more direct relationships with consumers. For…
How Do You Double Your Email Database?
Danny O’Reilly, Content Marketing Manager at Cheetah Digital, explains how you can double the amount of marketable email addresses in…
The Importance of Data-driven Marketing in the Digital Age
Workbooks explain the importance of data-driven marketing. In our hyper-connected, tech-driven age, data is everywhere. Sector, niche, or industry aside,…
Customer Connections Through Data-driven Email
Making a connection with someone has many rewards, which leads to trust, exchanging ideas and creativity, and sometimes a lifelong…