Article
Customer Experience, Digital Marketing • October 1, 2018
Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is an essential activity to help aid a company plan successful...
Article
Customer Journey Mapping, CX • July 19, 2019
...a specific transaction, and an individual customer persona. Customer Journey Mapping: What Is It? Customer Journey Mapping is the visualisation of the process a customer goes through in order to...
Article
Customer Journey Mapping, CX • December 18, 2018
...to bear. The traditional view of customer experience begins with a customer journey — a series of steps the customer takes to get from point A (say, never having heard...
Article
Analytics, Behavioural Targeting • April 2, 2015
...are in complete alignment with the customer journey. Marketers that take the time to invest in buyer persona development, customer journey mapping, and next generation digital resource centres based on...
Article
Digital Marketing, Ecommerce • March 11, 2022
...earn their loyalty? Using your customer data to make insight-led customer experiences can help adjust your marketing and nurture your customers into becoming loyal customers. With customer data, having relevant...
Article
Customer Experience, Customer Journey Mapping • October 21, 2020
...become more agile and reactive in their approaches to managing and delivering on the customer experience. Understanding the customer journey: Cheetah Journey Designer Cheetah defines Journeys as, “A series of...
Article
Behavioural Targeting, Brand Management • October 8, 2020
...customers. Begin with basic segmentation, grouping customers based on factors like order number, frequency or average order value. Then layer combinations to create more advanced segments. Once you have customer...
Article
Customer Experience, CX • February 2, 2022
...positive impact on how their brand is perceived by end customers. Social responsibility is increasingly the basis for developing exceptional customer experiences that emotionally engage and activate end customers. This...
Article
Digital Marketing, Usability • November 22, 2017
...the customer; helping everyone pull in the same direction. “The UX department facilitates workshops which involve customer journey mapping, aligning KPIs and prioritisation. We try and help everyone focus on...
Article
B2B • April 6, 2018
...prominent and consistent sticky calls to action to call tracking. View John’s presentation here. Which Way Up Is My Customer Map? Customer journey mapping is a pretty well-established discipline and...
