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Search Results for “Customer Journey Mapping”

Case Studies

Your Introduction to the Workbooks Mapping Module

Articles

Designing the Modern Customer Journey

Patrick Tripp, SVP of Product Marketing at Cheetah Digital, explains how marketers can become more agile and reactive in their…

21/10/20

Customer Journey vs Experience Maps: What’s The Difference?

Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…

19/07/19

A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps

This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…

18/12/18

Using Customer Mapping To Inform Digital Strategy

Customer mapping is not a new concept to many business owners. Yet, it is still a process that is often…

19/10/18

Customer Journey Maps: How To Get Them Right

Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is…

01/10/18

How To Put The Customer Journey At The Heart Of Your Marketing

Just how important is it to ensure the customer journey is the focus of your digital marketing strategy? And how…

05/07/16

Move the Customer Journey to Centre Stage

Marketers who invest in buyer persona development, customer journey mapping and digital resource centres will lead the way over the…

02/04/15

Figaro Digital Marketing Summit Roundup: 24 October 2019 (Part One)

Our Marketing Summit, on the 24th October, was a great success, with delegates from a large variety of brands descending…

29/10/19

B2B: Digital Marketing Spotlight Roundup 5 April 2018

On Thursday 5 April, Figaro Digital were joined by B2B digital marketers at The Hospital Club, Covent Garden, for an…

06/04/18

Joining The Dots Between Marketing And User Experience

Collaboration between User Experience (UX) and marketing teams is vital. Together, these two cohorts of brand strategy combine context with…

22/11/17

Award-Winning Innovation: Email Marketing

Brands stepping up the quality of the email content and strategy is nothing new. Often considered one of the key…

07/03/17

Speaker Spotlight: Oliver Gunning, Head Of Marketing, Your Golf Travel

As head of marketing at one of the UK’s fastest-growing travel agents, Oliver Gunning’s remit covers a wide multitude of different…

06/03/17

Digital Marketing Summit Round-up: Part Two

In the second instalment of our Summit debrief, we hear about current issues in video, search, email, customer journey mapping…

03/11/15

How Geolocation Will Support Creative Marketing in 2021

Andy Ashley, International Marketing Director at Digital Element, explains how geolocation data can open possibilities for creative marketing campaigns. There’s…

08/07/21

Figaro Digital Summer Marketing Conference Roundup 11 July (Part One)

On 11 July 2019, we welcomed digital marketers from across the UK to the Emirates for our Figaro Digital Summer Marketing…

17/07/19

Videos

Which Way Up Is My Customer Map?

by Alan Cooper, Founder at Freestyle

05/04/18

Our Story: Enriching the Customers’ Journey & Increasing their Lifetime Value

by Sonia Dorais, at IBM Marketing Cloud

by Laura Creamer, Relationship Manager at IBM Marketing Cloud

28/10/15

People

Sara Gordon

Brand & Creative Director

Bloom & Wild

Sam Counterman

Director of Marketing, Northern Europe & Global Digital Lead

Selligent Marketing Cloud

Editorial

editorial@figarodigital.co.uk

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Subscriptions

hello@figarodigital.co.uk

Events

eleanor.pyne@figarodigital.co.uk
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