Search Results for “Customer Journey Mapping”
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Designing the Modern Customer Journey
Patrick Tripp, SVP of Product Marketing at Cheetah Digital, explains how marketers can become more agile and reactive in their…
Customer Journey vs Experience Maps: What’s The Difference?
Picture the scenario, a large mechanic company wants to evaluate the efficiency of their MOT service, from when customers make…
A New Approach To Customer Journeys: Why Marketers Should Put Aside The Journey Maps
This is an abridged extract from ‘Marketing to the Entitled Customer: How to Turn Unreasonable Expectations into Lasting Relationships‘ by…
Using Customer Mapping To Inform Digital Strategy
Customer mapping is not a new concept to many business owners. Yet, it is still a process that is often…
Customer Journey Maps: How To Get Them Right
Here are our insights on how to make the best out of your Customer Journey map. Customer journey mapping is…
How To Put The Customer Journey At The Heart Of Your Marketing
Just how important is it to ensure the customer journey is the focus of your digital marketing strategy? And how…
Move the Customer Journey to Centre Stage
Marketers who invest in buyer persona development, customer journey mapping and digital resource centres will lead the way over the…
Figaro Digital Marketing Summit Roundup: 24 October 2019 (Part One)
Our Marketing Summit, on the 24th October, was a great success, with delegates from a large variety of brands descending…
B2B: Digital Marketing Spotlight Roundup 5 April 2018
On Thursday 5 April, Figaro Digital were joined by B2B digital marketers at The Hospital Club, Covent Garden, for an…
Joining The Dots Between Marketing And User Experience
Collaboration between User Experience (UX) and marketing teams is vital. Together, these two cohorts of brand strategy combine context with…
Award-Winning Innovation: Email Marketing
Brands stepping up the quality of the email content and strategy is nothing new. Often considered one of the key…
Speaker Spotlight: Oliver Gunning, Head Of Marketing, Your Golf Travel
As head of marketing at one of the UK’s fastest-growing travel agents, Oliver Gunning’s remit covers a wide multitude of different…
Digital Marketing Summit Round-up: Part Two
In the second instalment of our Summit debrief, we hear about current issues in video, search, email, customer journey mapping…
Figaro Digital Summer Marketing Conference Roundup 11 July (Part One)
On 11 July 2019, we welcomed digital marketers from across the UK to the Emirates for our Figaro Digital Summer Marketing…
What Are Personas And How Can They Benefit Your Business?
Personas are much misunderstood and often overlooked marketing fundamental. Get them right and you’ll target the right users with the…
Digital B2B For Traditional Industries And Sectors
Freestyle founder and new business director Alan Cooper explains why traditional business sectors needn’t be left behind in the world…
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Sam Counterman
Director of Marketing, Northern Europe & Global Digital Lead