Search Results for “Consumer Behaviour”
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A Year in Review: The Ever-changing 2020 Consumer, and Planning for 2021
As we close the year and enter a period of new restrictions and uncertainty, marketers must understand how best to…
Customer Experience Email Marketing: Getting Ahead of the Consumer
Why CX email marketing matters The old models of customer communications through marketing are evolving to meet the needs and…
Why Investing in Consumer Insights and Market Research is Imperative to Success in Today’s Marketplace
Phil Ahad, Chief Digital Officer at Toluna, explains why investing in market research is so important, especially post-COVID. Many of…
Selligent Global Connected Consumer Index
Five-thousand consumers from around the world share insights with Selligent Marketing Cloud on their shifting priorities amid the global pandemic…
Consumers Want Data Alone to Stop Defining Personalisation
The marketing industry’s focus is constantly being drawn back to personalisation with developments in data collection, cookies, data analysis, and…
Do We Lie To Ourselves? How Online Behavioural Data Can Debunk Fads And Grow Sales
Are We Getting Healthier? According to Hitwise data, Britons are increasingly becoming health conscious. Searches for ‘keto diets’ have grown…
How To Beat The Slump: Behavioural Psychology In Ecommerce
This is a condensed version of the report, How To Beat The Slump: Behavioural Psychology In Ecommerce, by Stephen Hill, Senior Ecommerce…
B2B vs B2C: Understanding The Difference Between Customer And Consumer
Knowing who your target persona is, and how your product or service can help them, is an essential part of…
Marketing Trends for 2021
Attempting to predict the future is quite a challenge after the year we have all experienced. We have battled through…
COVID-19’s Impact on Online Retail and Travel Revenue: Festive Shopping Season
2020 has been a year like no other for online businesses. The weeks approaching the festive season have always seen a spike…
Figaro Digital Digest: December 2020
And just like that, 2020 is over. It’s a year that none of us will forget, but it did provide…