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How Have Online Shopping Habits Changed During Lockdown?
8 Million Stories explores how online shopping habits have changed as a result of the coronavirus pandemic. With the UK…
Why Digital Marketers Must Adapt to Avoid the Impact of COVID-19
Vihan Sharma, Managing Director Europe of LiveRamp, discusses the current landscape for advertisers and publishers, and how coronavirus is changing the…
Valentine’s Day Marketing in the #MeToo Era
Valentine’s Day is just around the corner, but in the age of #MeToo, self-partnering, and Galentine’s Day, how are advertisers…
Virtual Influencers: The Next Big Marketing Trend Or Latest Gimmick?
As a concept, influencer marketing is nothing new. Look back as far as the 1930s and you’ll find Santa featuring…
How Experiential Retail Is Reshaping The High Street
To say that the internet, and the ecommerce industry it spawned, has had a huge impact on the retail high…
The Figaro Digital Monthly Digest: April 2019
Easter isn’t just about stuffing yourself silly with chocolate and feeling bad about yourself post-binge. Well, it is about that,…
What You Need To Know For Your B2B Sales Strategy
If your main customers are businesses, you’ll be aware that the B2B ecommerce landscape is changing. To help you get…
Virtually Useless: The Dawn of CGI Influencers
The discussion around CGI, or virtual, influencers reached its peak late last year as more and more people became aware…
The Impact Of AI On Ecommerce
Often when we hear the term AI, we think of robots taking over the world or self-driving cars, but actually,…
Why Your Ecommerce Site Is Hidden From Your Customers: Part Four
Technical SEO advice for ecommerce sites simply wouldn’t be complete without mentioning faceted navigation. Therefore, in this final installment I…
The Figaro Digital Monthly Digest: February 2019
February is dominated by Valentine’s Day. And businesses and brands of all shapes and sizes attempt to capitalise on the…