Article
Charities, Content Marketing • July 3, 2019
‘Sadvertising’ is a trap that many charities fall in to. And for good reason. It is essential to convey the importance and urgency of your cause in order to secure...
Article
Affiliate Marketing, Brand Management • November 29, 2016
...Costa, as well as charities like Cancer Research and Save The Children.” Says Roberts. But even smaller brands and charities can get on board, since, thanks to the proclivity of...
Article
Behavioural Targeting, Consumer Behaviour • October 24, 2016
...analysis based on research of 50 of the top 100 UK charities is that charities are missing a golden opportunity to create compelling emotional engagement. Apart from a handful of...
Article
Charities, Digital Marketing • December 21, 2018
Christmas is not only a time for festive joy, but a prime opportunity for marketers to get across their brand message. For charities like Age UK, it is even more...
Article
Charities, Content Marketing • February 26, 2018
...objectives. FD: How do you see digital transforming the charities sector in the coming years? SA: I think that in the charities sector, and certainly in our type of charity,...
Person
...not just charities from businesses. Today consumers want brands to demonstrate positive impact, moving away from transactional relationships in favour of experiences. Charities have been masters of the “why” and...
Article
Apps, Behavioural Targeting • May 14, 2018
...Communications Consultant at Blue Cross, to find out how the charity is innovating to keep up with their evolving audience and the inflated spend of larger charities in the hugely...
Article
Charities, Not For Profit • September 18, 2017
...all organisations that want to remain relevant, and for charities, increasing and maintaining engagement, and making the donation process user-friendly and streamlined is essential. Figaro Digital spoke to Matt Jerwood,...
Case Study
...volunteering opportunities for a wide variety of charities across the UK. It’s the brainchild of entrepreneurial Scottish businesswoman Caroline McKenna, whose vision for Social Good Connect was “to act as...
Case Study
The Client Breakthrough Breast Cancer is one the of UK’s best known breast cancer charities. With HRH The Prince of Wales as its patron, Breakthrough Breast Cancer is committed to...
