Search Results for “CX”
Articles
Why You Should Automate Customer Support To Improve CX
Customer Support is an integral, but often overlooked, part of the marketing process. It acts as a direct touch point…
Driving CX Success
Paige O’Neill, CMO at SDL, discusses SDL’s recent survey into customer experience and explains why even ‘massive’ failures can cost…
How to Connect with Your Audience
Sabrina Duda and Beatrice Andrew from LAB Group explain why we should all be investing in customer experience. They will…
Customer Experience Email Marketing: Getting Ahead of the Consumer
Why CX email marketing matters The old models of customer communications through marketing are evolving to meet the needs and…
How Retailers Can Recreate the In-store Customer Experience Online
The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel…
Figaro Digital Digest: July 2020
With social distancing now the new normal, technology and trends are catching up in interesting ways. From touch-free delivery services…
Panning for Gold in Long-term SEO Projects
Ben Garry, Content Specialist at Impression, explains what techniques digital marketers can use to identify new opportunities for clients where…
Digital Transformation with the Power of CRM
Workbooks discusses digital transformation, and the importance of an effective CRM. The current climate has caused many businesses hardships due…
Why Cold Emailing is More Popular than Cold Calling
Inspiring Interns explain why you should replace cold calling with cold emailing. In the marketing world, cold calling has been…
Customer Retention: What It Is, Why It Matters and How to Calculate It
Mention Me discuss all things customer retention on the release of their latest white paper on the subject. Customer retention…
Figaro Digital Digest: May 2020
As we stretch further into the COVID-19 crisis, businesses are adjusting to a new normal and thinking of creative ways…
Ambulance Chasing Versus Rapid Response: How to Communicate with Customers in a Crisis
Lynne Capozzi, Chief Marketing Officer at Acquia, how marketing leaders can nurture customers in a crisis. There’s a fine line…
Five Key Digital Marketing Strategies During Coronavirus
While nobody can predict what a post-coronavirus reality would look like, one thing is certain for marketers – digital channels…
Four KPIs to Capture the Success of Your Retail Loyalty Programme
Cheetah Digital talks us through the top KPIs you need to build your loyalty metrics dashboard. Retailers have a million and…