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Search Results for “CX”
Articles
The Challenges of Effective CX
Ricardas Montvila, Senior Director, Global Strategy at Mapp, shares the results of their Forrester study on customer experience. Despite recent…
Why You Should Automate Customer Support To Improve CX
Customer Support is an integral, but often overlooked, part of the marketing process. It acts as a direct touch point…
Driving CX Success
Paige O’Neill, CMO at SDL, discusses SDL’s recent survey into customer experience and explains why even ‘massive’ failures can cost…
Common Email Marketing Mistakes and How To Avoid Them
It’s no secret that email is one of the best platforms for high ROI for marketers. But because it’s so…
Financial Services: Digital Marketing Spotlight Roundup 24 February 2022
On 24 February, nearly two years after our last in person spotlight event, brand marketers from the financial services sector…
Succeeding at Personalisation in a Privacy-driven World
Brands are yet to fully deliver on the promise of personalisation – and consumer demand for greater protection of their…
The Customer Experience Race to Buying Cars Online
Matt Simpson, MD at Candyspace, and Jake Sargent, Co-founder of modelshopper, discuss how digital is revolutionising the automotive sector. “We’re…
Can Buying a Car Be as Easy as Ordering a Pizza?
The rocky road to a frictionless online car-buying experience. By Matt Simpson, Managing Director of Candyspace, and Jake Sargent, Digital…
Five Ways Traditional Businesses Can Keep Pace with the Disruptors
Matt Simpson, Managing Director at Candyspace, explores the ways traditional business can keep up with digitally-native disruptors. “It’s a little…
The Beauty Industry’s Rise of Vitamin C in Skincare
Vitamin C is having a bit of a moment in skincare, with everyone in the industry positively glowing. Beauty marketing…
Reinventing Loyalty
Stuart Russell, Client Services Director at Planning-inc, discusses the different approaches to loyalty schemes. Loyalty is one of those ill-defined…
Here’s How Companies Are Tackling the Customer Experience in 2021
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry…
The Power of an API-First Approach to Development
Ida Vejzagic, Digital Strategist at GRM Digital, explains what an API is, and why you should consider an API-first approach…
How CRM Can Help You Reduce Operational Costs
Your guide to operational and financial efficiency with CRM. Niche or sector aside, your business must remain adaptable, efficient, and…