Search Results for “CX”
Articles
The Challenges of Effective CX
Ricardas Montvila, Senior Director, Global Strategy at Mapp, shares the results of their Forrester study on customer experience. Despite recent…
Why You Should Automate Customer Support To Improve CX
Customer Support is an integral, but often overlooked, part of the marketing process. It acts as a direct touch point…
Driving CX Success
Paige O’Neill, CMO at SDL, discusses SDL’s recent survey into customer experience and explains why even ‘massive’ failures can cost…
Five Ways Traditional Businesses Can Keep Pace with the Disruptors
Matt Simpson, Managing Director at Candyspace, explores the ways traditional business can keep up with digitally-native disruptors. “It’s a little…
The Beauty Industry’s Rise of Vitamin C in Skincare
Vitamin C is having a bit of a moment in skincare, with everyone in the industry positively glowing. Beauty marketing…
Reinventing Loyalty
Stuart Russell, Client Services Director at Planning-inc, discusses the different approaches to loyalty schemes. Loyalty is one of those ill-defined…
Here’s How Companies Are Tackling the Customer Experience in 2021
Customer experience is on everyone’s minds, but how advanced is the implementation process for companies in 2021? Given the eCommerce industry…
The Power of an API-First Approach to Development
Ida Vejzagic, Digital Strategist at GRM Digital, explains what an API is, and why you should consider an API-first approach…
How CRM Can Help You Reduce Operational Costs
Your guide to operational and financial efficiency with CRM. Niche or sector aside, your business must remain adaptable, efficient, and…
The Biggest Challenge For Companies: Lack of Customer Knowledge
Lack of customer insights is the biggest challenge to a successful customer experience strategy for 54 per cent of marketers…
The Future of Mobile Apps: What Will Smartphone Use Look Like in 2025?
It’s predicted that by 2025, 20 per cent of B2C revenue will be generated from recurring revenue models, causing profound…
Embrace Digital Transformation as the New Backbone of Business
Mehtab Shabir, Client Success Manager at GRM Digital, explains why digital transformation is so important in today’s climate. “It’s a…
Figaro Digital Digest: January 2021
We may only be a few weeks into the new year, but there has already been a flurry of innovation…
Using Your Data to Identify Opportunities for Business Growth
Workbooks explains how CRMs can help drive new business. We’ve created more digital data in the last two years than in…