Article
Social Media • July 19, 2013
Are You Listening?
...mind. James Erskine, Media Director, The Big Shot How brands communicate across social media should vary hugely from brand to brand and depend on what business objectives have been set...
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Article
Analytics, Campaign Management • July 24, 2020
But Are You Even Monitoring Your Brand Bro?!
...way to monitor a brand. They call it tracking “mentions” of your brand, and by that they mean text mentions. This includes @Your-Brand, #Your-Brand, or just including Your-Brand in the...
Article
Digital Marketing, Ecommerce • June 22, 2020
Should Brands Use Agencies or In-house Teams?
...do this, brands need a good Brand Guardian. What does the ideal set-up look like? A few scenarios: Full agency There are scenarios where a brand might be better off...
Press Release
SoundOut launches OnBrand
...is both on-brand and campaign appropriate, using a combination of over 200 brand attributes, plus self-defined brand personality and brand archetypes. In this way, OnBrand delivers greater certainty of immediate...
Article
Behavioural Targeting, Brand Management • June 3, 2021
DTC Brands Are Nailing Email Marketing. Here’s Why…
...seriously fantastic marketing in the process. What is a DTC brand? First, let’s begin by clarifying what a DTC brand is. DTC refers to “direct to consumer”. And DTC brands...
Article
Analytics • September 20, 2016
Does Brand Loyalty Have A Future?
...of the past. What do you think? There are a lot of young people who are very brand loyal. Brand loyalty, or what drives brand loyalty, is shifting. As consumers...
Article
Brand Management, Digital Marketing • January 29, 2019
Why Having A Compelling Brand Promise Is Key To Customer Loyalty
...brand promises. What Is A Brand Promise? By definition, every brand is a promise. But if we’re diving a little bit deeper into the concept — essentially, an effective brand...
Article
Digital Marketing, Drink • March 24, 2011
Appetite For Digital: The Emerging Potential For Grocery Brands
Rapid digital developments should provide food for thought for smart grocery brands The digital marketing opportunities for grocery food brands continue to grow. From home brand engagement to mobile platforms,...
Article
• June 13, 2018The Three Rules Of Using Brand Experience As A Differentiator
...them into a lasting and meaningful relationship with their brand. And leading brands understand the crucial importance of harnessing technology to enable, enhance, and drive the experience. In today’s world,...
Article
Beauty, Behavioural Targeting • August 10, 2020
How Has Brick-and-Mortar Stores Reopening Impacted Ecommerce Activity?
...April reflects this. But that doesn’t mean brands in this sector shouldn’t prioritise customer retention. Given the huge surge in acquisition during lockdown, these brands can sustain impressive growth if...