Search Results for “Behavioural Targeting”
Articles
How Behavioural Science Can Help You Influence Consumer Behaviour
Vidatec is passionate about using behavioural science to help create the best possible user experience with their technology. Understanding human…
Figaro Digital Summer Marketing Conference Roundup 11 July (Part One)
On 11 July 2019, we welcomed digital marketers from across the UK to the Emirates for our Figaro Digital Summer Marketing…
Digital Financial Services Roundtable Round-Up: 12th April 2016
From utilising Google AdWords to thinking outside the box when it comes to PPC advertising, to the evolution of customer…
Marketers Who Matter: Mary Harper at Standard Life
Mary Harper is Head of Customer and Digital Marketing at Standard Life. She has over 15 years’ experience of digital,…
Rustling up a Brand Campaign with De Cecco
In an in-depth case study, Jeanette Taylor tells us how nugg.ad boosted brand awareness and product sales for shop-bought pasta…
Rustling up a Brand Campaign with De Cecco
In an in-depth case study, Jeanette Taylor tells us how nugg.ad boosted brand awareness and product sales for shop-bought pasta…
Culture Of Integration
Channel integration doesn’t just reflect the way users interact with brands online, says Jimmi Prebble, Strategy Director at agency Pancentric…
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Graham Ratcliffe, Client Strategy Manager, Tribal FUSION Average engagement rate by day of week (May 2010 – April 2011) Graham…
The Value Of Mobile in the Digital Age
In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-first, rather than merely mobile-responsive…
A Marketer’s Guide to Personalisation
Iterable discuss the four foundational pillars of personalisation. Personalisation is at the core of any good marketing strategy. When executed…
Customer Experience Email Marketing: Getting Ahead of the Consumer
Why CX email marketing matters The old models of customer communications through marketing are evolving to meet the needs and…
Web Build, CRO, CMS, and Personalisation Webinar Roundup 30 July 2020
As if the internet wasn’t important enough in our lives, since March it has become the lifeline for most of…
Driving the Customer Experience with ‘Personalisation’
In this digital age, consumers are overloaded with marketing messages and are suffering from ‘ad fatigue’. To highlight the state…
Mobile Ad Fraud: Layer Your Defence With IP Intelligence
Where audiences flow, advertisers follow — with a device in almost every UK household (95%), it’s only logical that mobile…