Search Results for “Behavioural Targeting”
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Figaro Digital Summer Marketing Conference Roundup 11 July (Part One)
On 11 July 2019, we welcomed digital marketers from across the UK to the Emirates for our Figaro Digital Summer Marketing…
Digital Financial Services Roundtable Round-Up: 12th April 2016
From utilising Google AdWords to thinking outside the box when it comes to PPC advertising, to the evolution of customer…
Marketers Who Matter: Mary Harper at Standard Life
Mary Harper is Head of Customer and Digital Marketing at Standard Life. She has over 15 years’ experience of digital,…
Rustling up a Brand Campaign with De Cecco
In an in-depth case study, Jeanette Taylor tells us how nugg.ad boosted brand awareness and product sales for shop-bought pasta…
Rustling up a Brand Campaign with De Cecco
In an in-depth case study, Jeanette Taylor tells us how nugg.ad boosted brand awareness and product sales for shop-bought pasta…
Culture Of Integration
Channel integration doesn’t just reflect the way users interact with brands online, says Jimmi Prebble, Strategy Director at agency Pancentric…
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Graham Ratcliffe, Client Strategy Manager, Tribal FUSION Average engagement rate by day of week (May 2010 – April 2011) Graham…
Driving the Customer Experience with ‘Personalisation’
In this digital age, consumers are overloaded with marketing messages and are suffering from ‘ad fatigue’. To highlight the state…
Mobile Ad Fraud: Layer Your Defence With IP Intelligence
Where audiences flow, advertisers follow — with a device in almost every UK household (95%), it’s only logical that mobile…
Figaro Digital Marketing Summit Roundup 31 January 2019 (Part Two)
We are back with part two of the Figaro Digital Marketing Summit roundup, bringing you the second half of presentations…
Figaro Digital Winter Marketing Conference Roundup (Part One)
Last Thursday saw the much anticipated return of the Figaro Digital Winter Marketing Conference, and it did not disappoint. Under…
Retail & Ecommerce: Digital Marketing Spotlight Roundup 7 June 2018
Last Thursday Figaro Digital were joined by digital marketers interested in retail and ecommerce at The Hospital Club, Covent Garden,…
The Figaro Digital Digest: 8th June 2018
In the week that Apple neared a $1trn valuation, Kim Kardashian-West met President Trump, and Heathrow got the go-ahead for…
How Combining Data And Emotion Will Transform Your Advertising
Marketers frequently discuss targeting a person at the right stage of the buying funnel and how successful copy should evoke…