Search Results for “Behavioural Targeting”
Articles
Understanding Behavioural Email and How it can Improve your Business
The full white paper can be downloaded from the RedEye website here. Behavioural email is the process of using actionable analytics…
There’s more to Behavioural Email than Basket Abandonment
Basket abandonment email is the easiest way to make more sales… but targeting emails based on website browsing behaviour doesn’t…
The Next Generation of Programmatic
There has been a flurry of brands experimenting with the various capabilities available within programmatic marketing. As a result there…
Working With Influencers And Keeping Your Brand’s Value In Tact
We’re a third of the way into 2018 – and the industry’s new favourite marketing tool, influencers, are as sought-after…
A League Of Opportunities: Ericsson, Chelsea FC And The Connected Venue
Ahead of a new season, football teams are trending across digital platforms as they compete to share their latest news.…
Myths of Marketing Survey: The Sequel
Expert analytics agency BlueVenn have returned to the realm of Marketingland, where the brave knight George defeated the “mythical beasts…
When it comes to email, travel companies need to start going the distance…
The full white paper can be downloaded from the RedEye website here. Behavioural email is the process of using actionable analytics…
Evolving Design: The New Human Checklist
The process of service, product and experience design has been greatly shaped by the capabilities of digital, and the technology…
An Ignored Majority: Tapping Into A Forgotten Audience
Left to navigate the beauty aisles with no direction or guidance, and faced with a baffling array of different products,…
AI: Joining The Islands In The Customer Journey
For many business undergoing digital transformation, AI is a subject which is never very far from the table, but not…
Why The Audience Will Always Be King
What would make you share something on Facebook, or like something on Instagram? What would make you send a WhatsApp…
New Scientist’s Evolution: The Science Of Segmentation
New Scientist has undergone an epic journey in its 60-year history. With a combined global audience of over five million…