Search Results for “Behavioural Targeting”
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How Behavioural Science Can Help You Influence Consumer Behaviour
Vidatec is passionate about using behavioural science to help create the best possible user experience with their technology. Understanding human…
Figaro Digital Summer Marketing Conference Roundup 11 July (Part One)
On 11 July 2019, we welcomed digital marketers from across the UK to the Emirates for our Figaro Digital Summer Marketing…
Digital Financial Services Roundtable Round-Up: 12th April 2016
From utilising Google AdWords to thinking outside the box when it comes to PPC advertising, to the evolution of customer…
Marketers Who Matter: Mary Harper at Standard Life
Mary Harper is Head of Customer and Digital Marketing at Standard Life. She has over 15 years’ experience of digital,…
Rustling up a Brand Campaign with De Cecco
In an in-depth case study, Jeanette Taylor tells us how nugg.ad boosted brand awareness and product sales for shop-bought pasta…
Rustling up a Brand Campaign with De Cecco
In an in-depth case study, Jeanette Taylor tells us how nugg.ad boosted brand awareness and product sales for shop-bought pasta…
Culture Of Integration
Channel integration doesn’t just reflect the way users interact with brands online, says Jimmi Prebble, Strategy Director at agency Pancentric…
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Graham Ratcliffe, Client Strategy Manager, Tribal FUSION Average engagement rate by day of week (May 2010 – April 2011) Graham…
Five Tactics to Recover Sales after New Strong Customer Authentication Rules in the UK
Pawandeep Kaur, Content Marketing Manager at Mapp, explains what the Strong Customer Authentication changes are, what they mean for brand…
Optimise Brand or Drive Performance? Have Both
Jaywing explains how you can optimise your brand AND drive performance. The worlds of brand and performance marketing, once considered…
Five Ways Marketers Can Optimise Their Lead Generation Activities
Lead generation is one of the key pillars of a successful business, yet many still report wasting time on “bad…
The Value Of Mobile in the Digital Age
In today’s digital and interconnected world, the importance of tailoring marketing efforts so they are mobile-first, rather than merely mobile-responsive…
A Marketer’s Guide to Personalisation
Iterable discuss the four foundational pillars of personalisation. Personalisation is at the core of any good marketing strategy. When executed…