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Beauty: Digital Marketing Spotlight 25 February 2021
Thu 25th Feb
UK
Augmented Reality Beauty Consumer Behaviour
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COVID-19’s Impact on Online Retail and Travel Revenue: Festive Shopping Season
2020 has been a year like no other for online businesses. The weeks approaching the festive season have always seen a spike…
Closing the Gap Between New and Loyal Customers Post-COVID
The global pandemic has rapidly accelerated declining consumer trust in brands. As people become increasingly conscious of brand values and…
How Retailers Can Recreate the In-store Customer Experience Online
The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel…
Social Proof Tactics to Build Trust with Generation Z
Tom Ricards, Account Director at Fresh Relevance, discusses some social proof tactics you can use to gain trust with Gen…
The Future of Social Media in a New Post Lockdown Era
Dominic Carelse, Marketing Manager at Miappi, explains how brands can leverage their own digital presence whilst transitioning into a “new…
How Has Brick-and-Mortar Stores Reopening Impacted Ecommerce Activity?
Mention Me explore how the relaxing of lockdown rules has affected online sales. At the start of this year, most…
This One Change Will Dramatically Increase Referrals to Your Brand
Mention Me explain why promoting referrals at the right touchpoints is key to increasing referral rates. Sixty-eight per cent of…
The New Immersive Era
Joel Davis, Co-Founder and CEO at Mighty Social, discusses the rise in immersive online experiences. Ultimately, every brand wants to…
Five Industries Booming in Sales and Referrals During the COVID-19 Pandemic
The government’s instruction to stay home has changed consumer spending priorities and habits overnight. Last April, we were booking holidays,…
Ten Ways Businesses Have Adapted Their Marketing During the COVID-19 Outbreak
There’s no denying that businesses across the UK are struggling to come to terms with what will become of their…
What Can the UK Learn from the Changing B2C Marketing Approach of Brands in China as a Result of COVID-19?
New research by Gartner shows how the coronavirus has brought changes in consumer behaviour, media consumption, and the use of…
Social Media Marketing Trends for 2020
Accuracast gives their insight into the digital marketing trends we should be paying attention to in 2020. The past decade…