Article
B2B, Campaign Management • April 6, 2020
...tools for targeting B2B audiences, and tips for how they can be used for B2B prospecting. LinkedIn If you’re a digital marketer operating in a B2B environment, LinkedIn is going...
Article
Affiliate Marketing, B2B • April 11, 2017
...presentations at the B2B Spotlight Roundtable on 13 April, Figaro Digital asked some of our expert speakers for their thoughts on the hot topics shaping B2B brands. Social Many B2B...
Article
...has put together an extensive white paper called B2B Ecommerce – Navigating the Perfect Storm. “Until fairly recently, success in the B2B sector has depended on a good reputation, a...
Article
Analytics, Automation • April 18, 2017
...B2B Brands Can Successfully Turn Warm Leads Into Paying Customers Billions is spent on B2B advertising every year, 50 per cent of that online. But 68 per cent of B2B...
Article
B2B, Campaign Management • March 2, 2020
...on when building your B2B ad campaigns: Choose keywords that reflect the language your B2B customers would use Paid search campaigns on ad platforms like Google Ads and Microsoft Advertising...
Article
Digital Marketing • December 12, 2015
...context. In fact, says Mark, in certain markets 49 per cent of B2B buyers prefer to use consumer-related sites to make their purchases. Although B2B and B2C are often treated...
Article
Business, Digital Marketing • December 22, 2015
...context. In fact, says Mark, in certain markets 49 per cent of B2B buyers prefer to use consumer-related sites to make their purchases. Although B2B and B2C are often treated...
Event
12 Dec, 2017
The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into...
Article
B2B, Consumer Behaviour • April 10, 2017
...B2B focused coverage. Interviews and industry insight pieces with senior figures, entrepreneurs and business owners are great ways to ascertain PR coverage in a B2B market.” Specialised Language “Digital PR...
Event
13 Apr, 2017
The Figaro Digital B2B Marketing Roundtable event is a morning session dedicated to the issues facing businesses of all sizes as they seek more effective integration of digital channels into...
