Article
Attribution Modelling • April 4, 2019
...face is the idea that attribution is something the CMO will do off by themselves somewhere. Proper attribution strategies require an investment of development resources. You’ll need financial modelling to...
Article
Attribution Modelling, Consumer Behaviour • February 21, 2018
...you need to know what effect these metrics have on the bottom line. He also touched on Google Attribution, and went through B2B and e-commerce examples of attribution modelling. Sam...
Article
Analytics, Budgets • September 11, 2017
...find out more about the claims made by digital attribution, and how you can go about implementing an efficient model into your strategy. What does digital attribution promise? RP: The...
Article
• October 23, 2019
...weather events are lost in your attribution models. The biggest problem, however, is that attribution modelling does not answer the most fundamental marketing question: ‘If I had more budget, how...
Article
Attribution Modelling, Campaign Management • January 11, 2021
...every marketing move, effective attribution is critical. QueryClick gives us some key reasons why attribution matters more than ever before… The sheer scale of media spend demands it The sheer...
Article
Attribution Modelling, Behavioural Targeting • March 2, 2021
...working across the customer journey. And to do that you need an effective attribution solution. How retailers can unlock growth with marketing attribution QueryClick CEO, Chris Liversidge, will be taking...
Article
B2B, Content Marketing • May 7, 2019
...that your voice is listened to and acted upon, as John stated “without data you’re just another person with an opinion”. Attribution modelling is an effective way of ensuring that...
Press Release
...their current attribution solution, and 69 per cent agreed that last-click attribution is a “terrible over-simplification” of their marketing activity range. So why are they still relying on these platforms?...
Article
Analytics, Attribution Modelling • February 4, 2021
...Data Science, we’ve used deep learnings to get a better, more granular form of attribution. Ultimately, we’re able to give visit-level attribution based on complex customer journeys to identify the...
Article
Attribution Modelling, Email Marketing • March 5, 2019
Attribution is a problem as old as email, and it’s a huge topic – much too big to fully address in a simple blog article. And, sadly, I don’t have...