Search Results for “Attribution Modelling”
Articles
Why Attribution Matters More Than Ever Before
Connecting marketing activity with marketing outcomes has always been high on the marketer’s agenda. But, in a world of increasing…
Attribution is Not Broken – It is Just Answering the Wrong Question
The first direct response advertisement was written in 1477 by William Caxton in England. He was trying out this new…
Credit Where Credit’s Due – Do Attribution Models Work?
The thing is, few customers make a purchasing decision based on a single ad or marketing message. Most of the…
Figaro Digital Marketing Summit Roundup 25 April 2019 (Part Two)
In part two of our Figaro Digital Marketing Summit Roundup, we reflect on the presentations we didn’t get to cover…
Investigating Voice Search
Figaro Digital caught up with John Campbell, Head of SEO at ROAST, who recently released a Voice Search Ranking Report…
Paid Search & SEO Seminar Roundup: 22nd February 2018
Last Thursday, Figaro Digital were joined by digital marketers interested in search at The Hospital Club, Covent Garden, for an…
Marketers Who Matter: Mary Harper at Standard Life
Mary Harper is Head of Customer and Digital Marketing at Standard Life. She has over 15 years’ experience of digital,…
Social Media Seminar Round-up: 5 June 2014
Social media success in 2014 isn’t just about content, engagement and fans – though all those factors are important. It’s…
Figaro Digital Multichannel Marketing Seminar Round-up
Multichannel marketing means different things in different contexts but underpinning it are two key issues: integration and attribution. For some…
Mobile SEO
iCrossing explain why your mobile SEO strategy should take into account the differing needs of your users. It’s very hard…
Unravelling Big Data
We asked experts from across the industry to tell us how audience insight is impacting on digital strategies and to…
Financial Services: Spotlight Webinar Roundup 1 October 2020
The BBC reported on 30 September that TSB will be closing 164 branches because of a significant shift in customer…
Figaro Digital Marketing Summit Roundup
Marketers from across the whole country gathered on Thursday 18 May at the Emirates Stadium for the latest Figaro Digital…
Figaro Digital Retail Conference – May 2015: What We Learned (Pt 2)
In the second part of our conference round-up we discover what brands can learn from broadcasters, turn our attention to…