Search Results for “Analytics”
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How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
How To Check Google Analytics Is Set-Up Correctly
Google Analytics, now part of the new Marketing Platform, is an essential part of any marketer’s arsenal. It can provide…
Making The Most Of Your Analytics
What analytics should you be using to determine if your marketing strategy is working or not? What are the most…
Predictive Intelligence: Analytics And Agility In The Live Events Industry
Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…
Google Analytics: Advanced Segmentation
The world of Google Analytics, for many, can be an overwhelming place. Certainly enlightening, but with all that visitor data,…
Using Agile Analytics to Supercharge Your Digital Strategy
Alan Ng, Head of Insights at Branded3, says data is nothing without context. He explains why brands need to know…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Five Ways Traditional Businesses Can Keep Pace with the Disruptors
Matt Simpson, Managing Director at Candyspace, explores the ways traditional business can keep up with digitally-native disruptors. “It’s a little…
How Do You Get Your CRM Implementation Right?
CRM can transform any modern business by offering a wealth of powerful features, functions, and insight. But to reap any…
AI, Marketing, and the Key to Increasing Customer Satisfaction and Sales
Hayley Strang, Field Marketing Manager, UK & NE at Mapp Digital, explores the relationship between AI and customer satisfaction. AI…
Why Should You Get a Career in Digital Marketing: Four Key Benefits
Are you considering a career in digital marketing, but aren’t quite sure if it’s the right decision for you? You’re…