Search Results for “Analytics”
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How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
How To Check Google Analytics Is Set-Up Correctly
Google Analytics, now part of the new Marketing Platform, is an essential part of any marketer’s arsenal. It can provide…
Making The Most Of Your Analytics
What analytics should you be using to determine if your marketing strategy is working or not? What are the most…
Predictive Intelligence: Analytics And Agility In The Live Events Industry
Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…
Google Analytics: Advanced Segmentation
The world of Google Analytics, for many, can be an overwhelming place. Certainly enlightening, but with all that visitor data,…
Using Agile Analytics to Supercharge Your Digital Strategy
Alan Ng, Head of Insights at Branded3, says data is nothing without context. He explains why brands need to know…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
How Geolocation Will Support Creative Marketing in 2021
Andy Ashley, International Marketing Director at Digital Element, explains how geolocation data can open possibilities for creative marketing campaigns. There’s…
Eighty Per Cent of Retail Marketers Worry about Bias in AdTech Channel Reporting
Chris Liversidge, CEO of QueryClick, explores the findings from their latest study, The Value of Attribution in UK Retail. In…
Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”
In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…
User-centric Approach: The Secret to Successful CRO
A high conversion rate is an accomplishment every business strives for, no matter their industry or size. But plenty of…