Search Results for “Analytics”
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How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
How To Check Google Analytics Is Set-Up Correctly
Google Analytics, now part of the new Marketing Platform, is an essential part of any marketer’s arsenal. It can provide…
Making The Most Of Your Analytics
What analytics should you be using to determine if your marketing strategy is working or not? What are the most…
Predictive Intelligence: Analytics And Agility In The Live Events Industry
Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…
Google Analytics: Advanced Segmentation
The world of Google Analytics, for many, can be an overwhelming place. Certainly enlightening, but with all that visitor data,…
Using Agile Analytics to Supercharge Your Digital Strategy
Alan Ng, Head of Insights at Branded3, says data is nothing without context. He explains why brands need to know…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Now Is the Time for Retailers to Deliver a True Ecommerce Experience
The impact of the COVID-19 pandemic on the UK’s high street will be felt for decades to come. While consumer…
Social Media Metrics: What You Need to Know and Why They Matter
TRIBE give some top tips on how to measure your social media impact. As marketers, we’re well aware that marketing…
The State of Digital Marketing in the UK in 2021: How COVID-19 Has Influenced Strategy
As 2020 was a challenging year for businesses due to the COVID-19 pandemic, Mapp set out to discover how companies…
Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But Needs to Change
Ricardas Montvila, Senior Director, Global Strategy at Mapp, reflects on the history of email marketing, and why it is more…