Search Results for “Analytics”
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How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
How To Check Google Analytics Is Set-Up Correctly
Google Analytics, now part of the new Marketing Platform, is an essential part of any marketer’s arsenal. It can provide…
Making The Most Of Your Analytics
What analytics should you be using to determine if your marketing strategy is working or not? What are the most…
Predictive Intelligence: Analytics And Agility In The Live Events Industry
Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…
Google Analytics: Advanced Segmentation
The world of Google Analytics, for many, can be an overwhelming place. Certainly enlightening, but with all that visitor data,…
Using Agile Analytics to Supercharge Your Digital Strategy
Alan Ng, Head of Insights at Branded3, says data is nothing without context. He explains why brands need to know…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Navigating a Cookieless World with Augmented First-party Data
Ever since Google announced its plans to phase out third-party cookies in Chrome by 2023, there’s been an ongoing debate…
Getting into Digital Industries: Top Tips
If you’re about to graduate from a digital-related course, you may be wondering what the next steps are to getting…
Succeeding at Personalisation in a Privacy-driven World
Brands are yet to fully deliver on the promise of personalisation – and consumer demand for greater protection of their…
Email Marketing and SMS Basics
Email marketing has been around for years, and with technology advancing rapidly, more and more can be done to help…