Search Results for “Analytics”
Videos
Articles
How AI’s Predictive Customer Analytics Helps Make the Most of Your Marketing
Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they…
Analytics Made Easy with Google Data Studio
Web analytics are Marmite to digital marketers: they either love them or hate them. However, every marketing professional knows that…
Using Google Analytics To Create Personas
A persona is an imaginary, generalised representation of a business’ ideal customer, based upon real data insight and market research.…
How To Check Google Analytics Is Set-Up Correctly
Google Analytics, now part of the new Marketing Platform, is an essential part of any marketer’s arsenal. It can provide…
Making The Most Of Your Analytics
What analytics should you be using to determine if your marketing strategy is working or not? What are the most…
Predictive Intelligence: Analytics And Agility In The Live Events Industry
Brands continue to strive for unique, intimate and relevant communication with their customers, and there are several names that the…
Google Analytics: Advanced Segmentation
The world of Google Analytics, for many, can be an overwhelming place. Certainly enlightening, but with all that visitor data,…
Using Agile Analytics to Supercharge Your Digital Strategy
Alan Ng, Head of Insights at Branded3, says data is nothing without context. He explains why brands need to know…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Q&A: Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4
Sanjeevan Bala, Head of Data Planning and Analytics at Channel 4, will be among the keynote speakers at the Figaro…
Powering Relevancy with Predictive Marketing
Stuart Russell, Client Services Director at Planning-inc, explains the importance of machine learning in your marketing strategy. For a number…
Live Streaming During COVID-19
One of the industries that has perhaps been most affected by the coronavirus pandemic is the events industry. Social distancing…