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Your DXP Bias – and Why CMOs Should Think Again
As Sitecore announces its acquisition of Boxever and Four51, and Episerver acquires Optimizely, we ask the question – are DXP…
What is Phygital and What Does It Mean for Retailers?
Confer With talks about the concept of phygital (physical and digital channels) and its impact on retail. What is phygital?…
Why Retail Brands Should Invest in Virtual Clienteling
In recent times, clienteling is synonymous with luxury brands that deliver exceptional customer service. Nowadays, clienteling experiences go beyond knowing…
How Our Brains Read, See, and Feel About the Landing Pages and Emails We Receive
A new neuroscience study has finally revealed the most effective way of engaging with customers online. In the first study of its…
Now Is the Time for Retailers to Deliver a True Ecommerce Experience
The impact of the COVID-19 pandemic on the UK’s high street will be felt for decades to come. While consumer…
Seven Ways to Successfully Combine Email and Content
The visibility of your content is key when it comes to the success of your marketing. If your audience isn’t…
Retail & Ecommerce: Digital Marketing Spotlight Roundup 25 March 2021
If 2020 taught us anything, it’s that eCommerce is an ever-changing industry. With the closure of physical stores due to…
Five Digital Marketing Strategies to Break Out of the Retail Discount Cycle and Still Drive Value for Your Customers
Sales and promotions are two of the most tried and true retail strategies. Even before COVID-19 caused seismic shifts across…
Why Retailers Should Embrace Digital Retail Transformation with Video Commerce
Introduction It is no secret that COVID-19 has disrupted the retail sector and has pushed every business to reinvent its…
Email Marketing & CRM Seminar Roundup: 18 March 2021
Email marketing, like so many things, has undergone a huge transformation over the last year, with marketers forced to innovate…
Ten Ways to Succeed at Email in 2021
Make sure you are winning at email marketing this year with some expert advice from Taxi. 2020 was quite something…
Why Email Remains One of the Most Important Marketing Tools as It Celebrates Its 50th Year – But Needs to Change
Ricardas Montvila, Senior Director, Global Strategy at Mapp, reflects on the history of email marketing, and why it is more…
Why Effective Attribution Matters to Retail Marketers
QueryClick explains why it’s important for retailers to adopt an effective attribution strategy. Like any other industry, retail marketers need…