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The Email Marketers’ Guide to Customer Retention
You’ve likely heard the stats before. But it’s worth reminding you. Acquiring a new customer can cost up to five…
How to Improve Your Cold Email Content in 10 Steps
You’ve arrived at work on a Monday morning and the first thing you do is check your emails. The email…
Email Deliverability, Pt. 3: Best Practices for the Entire Customer Lifecycle
In the conclusion of their three-part series on email deliverability, Gene Gusman, Director, SRE, Deliverability Ops at Cheetah Digital, discusses…
Error Emails: The Definitive Report on Mistakes, Errors, and Apologies That Never Needed to Happen
Whether it’s an unfortunate typo, a rendering issue, a broken link, or any other potential problem … email errors are…
Email Personalisation Examples and Best Practice: Five Steps to Becoming a Pro
Far from being relegated to the growing pile of outdated marketing techniques, email marketing remains a firm favourite. In fact, 59…
Customer Experience Email Marketing: Getting Ahead of the Consumer
Why CX email marketing matters The old models of customer communications through marketing are evolving to meet the needs and…
How Retailers Can Recreate the In-store Customer Experience Online
The past six months have proved that an effective customer experience strategy is more than a nice-to-have. For many multichannel…
Email Deliverability, Pt. 2: Start the Subscriber Lifecycle with Good Deliverability Practices
In the second of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…
Email Deliverability, Pt. 1: Factors Influencing Deliverability
In the first of their three-part series on email deliverability, Gene Gusman, Director of SRE and Deliverability Ops at Cheetah…
Retail & Ecommerce: Spotlight Webinar Roundup 24 September 2020
Earlier in the year, EY published a report on how COVID-19 was changing the UK consumer. There are a number…