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Why CRM (Still) Fails
CRM is a core component of the operational toolkit – even SME adoption levels have now reached 79 per cent,…
Five Email Marketing Lessons Learned in the Pandemic
Kath Pay, CEO of Holistic Email Marketing, shares how to apply lessons learned during the pandemic to your email marketing…
AI, Marketing, and the Key to Increasing Customer Satisfaction and Sales
Hayley Strang, Field Marketing Manager, UK & NE at Mapp Digital, explores the relationship between AI and customer satisfaction. AI…
How To Reduce Email Bounce Rates
Force24 explains what bounces in email open rates are and how you can avoid them. Let’s hit you with a…
Gifting Your Consumers the Best Holiday Campaigns for 2021
Cheetah Digital shares their ultimate holiday campaign planning resource for digital marketers. Many wasted hours crafting this guide were spent…
The Enduring Appeal of Email for Marketers
Hayley Strang, Field Marketing Manager, UK & NE at Mapp Digital, explains why email is still an important means of…
Why Creative Campaigns are Worth the Risk
Kath Pay, Founder & CEO of Holistic Email Marketing, gives some top tips for using creativity in email. Getting attention…
Reasons Why Your Marketing Campaign Isn’t Working – and How to Fix It
Have you been putting a great deal of time and energy into your marketing campaign with poor results? It may…
What Apple’s New Mail Privacy Protection Means for Financial Services Marketers
Alex Manly, Associate Director of Strategy at Movable Ink, gives an overview of the changes Apple’s Mail Privacy Protection will…
Wrap Up Your Best Holiday Emails with These Five Tips
Julian Bracey-Davis, Senior Director of Client & Vertical Content at Cheetah Digital, gives some top email marketing tips marketers should…
Over 60 Per Cent of Retail Marketers Think Data to Support Cross-channel Decision-making is Broken
Chris Liversidge, CEO of QueryClick, reveals some of the findings from their latest survey, The Value of Attribution in UK…
Delivering Email Best Practices by the Boatload with Norwegian Cruise Line
In their guide, Cheetah Digital reviews four broad areas of email best practices. Introduction The porthole of email best practices.…
Force24’s Ultimate Guide to Email Deliverability
Introduction First of all, who are Force24 and why are we qualified to talk about this? Force24 are the fastest…
Eighty Per Cent of Retail Marketers Worry about Bias in AdTech Channel Reporting
Chris Liversidge, CEO of QueryClick, explores the findings from their latest study, The Value of Attribution in UK Retail. In…
Forty-three Per Cent of Retail Marketers Describe Their Own Data As “Not Very Accurate”
In their 2019 survey report entitled Attribution Digital Marketing’s Broken Promise, QueryClick uncovered the fact that digital marketers were being…