Search Results for “AI”
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Want Personalisation Through AI? Keep Things Simple
What exactly is personalisation? Every marketer seems to have their own definition. With the tools now at their disposal, customer…
AI Probably Won’t Be Your New Robot Colleague (Sorry)
The capabilities and advances currently being explored by AI have seen an incredible rise in recent months as businesses begin…
AI: Joining The Islands In The Customer Journey
For many business undergoing digital transformation, AI is a subject which is never very far from the table, but not…
How Brands Find The Human In AI
The biggest mistake made regarding AI is thinking it’s automatic, autonomous, and doesn’t require humans to succeed. And even more…
How Smart Is Today’s AI?
In case you hadn’t heard, the blossoming field of artificial intelligence has made some pretty impressive strides of late. In…
Alexa, How Will AI Affect Digital Marketing?
The idea of artificial intelligence (AI) elicits different reactions from different people. Some see it as revolutionary. Some (including Stephen…
AI Analysis Predicted Trump Win Throughout Election
Whether you’ve been left reeling from or celebrating the result of the US election, one thing is for certain –…
How Retailers Can Activate Tomorrow’s AI Marketing Technology – Today
Today, customers enjoy more purchasing options and control than ever before. A shift in the balance of power from brand…
Using AI To Boost Your Email Marketing
Email marketing is finally starting to ditch its shady reputation. After booming in the 1990s, the medium was quickly adopted…
Apple Is Upping Its AI Game, But What Does The Rise Of Personal Assistants Mean For Marketers?
If there’s one thing we know about Apple, it’s that it really understands how consumers want to live their lives.…
How AI And Voice Search Are Changing How We Optimise Content
The first half of 2018 has seen some substantial changes to SEO best practices and how we optimise our websites…
The Power of AI – How IBM Watson is Unlocking a World of Potential for Brands
The AI market is growing at an exceptional rate and is set to reach $16.06 billion by 2022. IBM has…
Leverage AI Technologies In Your Marketing Mix
The current digital marketing environment is perfectly placed to make advantageous use of AI-powered solutions. Indeed, Artificial Intelligence (AI) seems…
Marketing Teams of The Future: AI, Digital Transformation And Recruitment
As an industry that is constantly evolving, digital transformation requires a certain agility, not just within the transforming businesses, but…
How You Can Use AI In Retail For Your Email Marketing
Online retail marketers have access to a wealth of data which can be used to send highly-personalised, one-to-one messaging at…