What is the Future of SEO?
Google’s guidelines have barely changed in 10 years, so how has SEO changed so much? Staying ahead of the curve is difficult because it only takes one announcement to force businesses to change their strategies. Stephen will discuss the tactics that many businesses still utilise but should probably stop (before they’re told to stop) and the tactics that very few businesses are using but which will be big in the future. After all, SEO is the only 20-year-old marketing channel where you can still be an early adopter.