If You Are Not Going To Punch Above Your Weight, Stop Punching Below Your Weight
We have been talking about email best practice for years: segmentation, automation, progressive profiling. The reality is however, that very few brands are actually doing this. In this presentation, Skip is going to reveal the results of dotmailer’s 2017 Hitting the Mark Report, discuss some of the reasons that brands are still primarily relying on batch and blast as well as exploring opportunities for brands with smaller marketing budgets to compete with the leaders in their sectors.
Speaker/s Skip Fidura