Programmatic Through The Eyes Of A Traditional Publisher

There’s no doubt about the potential afforded by the technical capability of programmatic marketing. However, the route to getting to spend from the advertiser to the publisher isn’t necessarily made any easier. This talk is a personal view of how to pick the right partners, avoid the wrong ones and ensure that publishers make money while marketers achieve ROI.

Event Digital Marketing Conference 20 July 2017

Speaker/s Jonathan McCauley-Oliver, Digital Revenue Manager at National Rail,