Next Level Email Marketing Personalisation From Trinity Mirror Digital Recruitment

Email marketing plays a vital role within the recruitment sector, with up to 40% of monthly applications on Trinity Mirror Digital Recruitment (TMDR) brand, GAAP Web, coming from the email alone. But how do you stand out when everyone uses the same tactics? Richard Collins, Marketing Manager at Trinity Mirror Digital Recruitment, and Vicki Park, Communicator Account Manager, discuss the advanced personalisation techniques used by TMDR brands to utilise real-time data, achieving a 75% increase in open rates and a 35% increase in click rates.

Event Email Marketing & CRM Seminar 31 October 2017

Speaker/s Richard Collins, Marketing Manager at Trinity Mirror, Vicki Park, Account Manager at Communicator,