How to monetise your content marketing

By now most brands know they need to think more like publishers and create regular content. The challenge is how do you know the great content you are creating really is great? Simon will aim to show how content marketing should be treated like any other digital marketing channel and tied back to a focussed set of objectives and ultimately demonstrate a clear ROI.

Event Digital Marketing Summit 20 October 2016

Speaker/s Simon Heyes, Director of Social at 8 Million Stories Ltd,