Maximising Your ROI By Personalising Your Facebook Marketing

Facebook advertising is gaining popularity, because it offers a great channel for you to reach your ideal customers in a marketplace of 1.6 billion people. But social media is a noisy place and if you want to stand out of the crowd, one proven solution is personalisation. James White will discuss how merchants can use personalisation to target users most similar to their current customer base, entice customers back with re-targeting measures, increase average order value and chances of conversion – all leading to a higher return on social marketing spend and happy customers.

Event Retailer Spotlight: Digital Marketing Roundtable 23 March 2017

Speaker/s James White, eCommerce Consultant at Nosto,