Marketing Metrics Matter: Beyond The Essentials
Email marketing has many advantages – perhaps the most valuable is its ability to be measured; marketers are able to track exactly how well their investment is doing. The essential metrics – delivered, opened, clicked or click to open – serve managers well and generally continue to reveal how they achieve objectives. But are these metrics a blunt instrument? And what if email is part of a multichannel strategy, how is impact measured?
Speaker/s Skip Fidura