Making Branded Content People Will Actually Care About

With 4.6 billion pieces of content produced daily, by consumers, brands, and everyone in between, it has become a necessity to understand what makes fundamentally great content, that lands with our respective audience, builds brand equity, and ultimately shifts the dial in terms of business sales. In his usual abrasive style, Michael will explore the three fundamental points of interactive content and what engages users online that so many brands miss.

Event Digital Marketing Summit 19 October 2017

Speaker/s Michael Scantlebury, Founder and Creative Director at Impero,