“We Liked The Old Website Better” – Collaboration And Numbers To Prove Decisions, Get Buy In And Deliver A New Product

Is the launch of a brand new feature met with a “meh” or even more soul destroying “we like the old website better”? Your Golf Travel’s Oliver Gunning talks through his recent work involving a new website deployment which saw collaboration across multiple stakeholders to deliver a 25 per cent uplift in conversion rate and a “we” rather than “them” mentality.

Event Digital Travel & Leisure Marketing Conference 28 March 2017

Speaker/s Oliver Gunning, Head of Marketing at Your Golf Travel,