Key Considerations for B2B Video Marketing

As brands continue to fight for consumer attention in the digital landscape they need to constantly be on the lookout for new and inventive ways to engage consumers and stand out from the competition. Video is unmatched in its ability to influence, captivate and connect with audiences and recent developments are providing brands with even more ways to stand out. In this session Willem will explore some key video considerations for B2B marketers, and share a short case study that demonstrates how B2B companies can make the most of their video investment.

Event B2B Spotlight: Digital Marketing Roundtable 12 December 2017

Speaker/s Willem Challenger, Video Marketing Consultant EMEA at Brightcove,