How To Win In Competitive Markets By Ensuring Your Digital Activities Are Working Together
In this talk, Andrew Atalla, the founder of atom42 (highest reviewed online marketing agency in the UK) will talk you through why and how to connect the dots between all your marketing initiatives, considering everything from PPC, SEO, Content, PR, CRO, Remarketing and even offline activity. He will cover the classic challenges businesses face in doing so, regardless of their in house vs agency set-up, and provide some practical guidance on how to bring interdependent, but often isolated activities together. Helpful to anyone working with in-house teams and/or agencies, this talk really highlights the important role played by a marketing department in bringing it all together, and ensuring the brand itself is not only considered in all activity, but is actively driving it.
Speaker/s Andy Atalla