The Formula Behind Viral Marketing

Learn how the science behind viral epidemics can influence the way you plan and execute your own viral marketing campaigns. Dan will provide a guide to identifying catalyst publications that will maximise your reach, using a data study from LinkLab, Search Laboratory’s in-house relationship management tool, which holds over 100,000 sites that his team have contacted. He will also present practical case studies of previous viral PR and content campaigns, with actionable takeaways that you can implement to maximise your own success.

Event Digital Marketing Conference 20 July 2017

Speaker/s Dan Yeo, Head of Media and Online Relations at Search Laboratory,