The End Of Traditional Marketing: The Age Of The “Entitled Consumer”
With increased choice and disruptive brands raising the bar of expectations constantly, many consumers are happy to simply cut ties with a brand following disappointment. Others proactively look to take advantage by deliberately abandoning their shopping carts in order to receive discounts. So, when consumers are dictating terms so thoroughly, how can marketers create meaningful engagement? What cultural and technological steps can we take to create a new marketing strategy that pleases the impossible to please? Christopher will uncover some insight from Selligent commissioned research with the CMO Club to show how leaders are dealing with the change.