Digital Transformation: Is It Worth It?

During this session, Lyle will discuss Digital Transformation and what it means for businesses operating in the sector today. He will discuss ‘real world’ examples of disrupter businesses which have shaken up the industry, and how more established brands embracing digital have experienced substantial efficiencies and increased revenues.

Event Digital Travel & Leisure Marketing Conference 28 March 2017

Speaker/s Lyle McCalmont, CEO at Leighton,