Developing Successful Mobile Products: Why The Customer Isn’t Always Right

In this session, you will learn how to engage users on topics that seem dull and boring, but are critical for today’s mobile-centric customers. How to move away from listening to what customers tell you to build, to understanding the underlying job the product needs to solve. Plus insight into how Travelex went from obscurity to top the app store charts by blending the above to come up with a unique approach.

Event Digital Marketing Conference 30 November 2016

Speaker/s Robert Crook, Product Manager at Travelex,