Developing Successful Mobile Products: Why The Customer Isn’t Always Right
In this session, you will learn how to engage users on topics that seem dull and boring, but are critical for today’s mobile-centric customers. How to move away from listening to what customers tell you to build, to understanding the underlying job the product needs to solve. Plus insight into how Travelex went from obscurity to top the app store charts by blending the above to come up with a unique approach.
Speaker/s Robert Crook