Demystifying Digital Transformation – Top Tips For B2B Marketers
Driving digital transformation projects is a critical responsibility for many B2B marketers. But the term’s been bandied about too much, covering everything from simple website production to playing with new digital platforms. In reality, it’s business transformation – but with digital technologies as the catalyst for change. Success is determined by an organisation’s ability to unite and empower their people, processes and products. Only this will generate customer-centric experiences that perform effectively. Danny’s talk explores Cyber-Duck’s top tips for successful digital transformations, drawing on his experience guiding clients through risks and opportunities.