Creating A Truly Differentiated Customer Experience With Cognitive Computing

Cognitive computing is fundamentally changing not only the customer experiences retailers are able to offer but it is also revolutionising our daily working environment. It’s only by combining artificial intelligence and advanced analytics that we are able to provide our teams with the tools they need to enable a seamless customer experience. Using case studies and real-world retail examples attendees will learn how the use of cognitive technologies are being used today to deliver a differentiated customer experience through inspirational customer journeys while enabling merchandisers and marketers to be more effective in their day to day work.

Event Digital Marketing Conference 6 December 2017

Speaker/s Martin Tavener, CTO Watson Customer Engagement UK&I at IBM Watson Marketing,