Using Content Marketing to Sell Stuff
Old fashioned SEO tactics such as researching keyword volume to map intent, and diligence in analysing competitors are fine but will only get you so far. Once you’ve got someone to your website, it’s language that’s going to do the work: language that’s engaging, expert, and draws readers on to the bitter end. Simon goes through a real case study where an editorial approach to content marketing has influenced new customer sales and led to huge gains in organic traffic.
Speaker/s Simon Douglass