Case Study: How Email Automation Improved Visitor Engagement and Boosted Attendance at Sleep
Sleep is Europe’s leading exhibition and conference for the global hotel design, development and architectural community. Sleep is a free to attend event, so a challenge for the marketing team is to maximise the number of pre-registered visitors who turn up on the day. Declining engagement with emails and a lack of strategy was holding them back. The team worked with Adestra to automate their email journeys achieving fantastic results.