The Answer to the Ultimate Question of Life, the Universe and Everything

How much should we be spending in PPC? How should we set up our Facebook Business page? How do we get more Twitter followers? How long does SEO take? What’s the best cross-channel attribution model to use? How do I do the insane and vague thing my boss just asked me to do?

Sometimes, we need to stop and ask ourselves if we’re really asking the right questions. In a world where most of the information on the planet is accessible in some form via our benevolent deity, Google, it is becoming more and more valuable to know how to ask better questions than it is to know answers.

But as you might be curious about the answer to the ultimate question of life, the universe and everything…

“Forty-two!” yelled Loonquawl. “Is that all you’ve got to show for seven and a half million years’ work?”
“I checked it very thoroughly,” said the computer, “and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you’ve never actually known what the question is.”

Event Digital Marketing Summit 5 May 2016

Speaker/s Paul Egan, Director at atom42,