The art of conversation. Building an online dialogue with mums.

Digital has opened up the opportunities for food brands to have open conversations, brand to consumer and peer to peer. Nowhere is this more important than in the baby category where mums are hungry for discussion, information, advice and sharing. HiPP Organic recognized this potential and in 2016 transformed its marketing from product led to mum led using the power of digital engagement. Tessa and Nicola will reveal all!

Event The Food & Drink Digital Marketing Conference 6 September 2016

Speaker/s Tessa Williamson, Senior Account Director at Spinnaker, Nicola Tatum, Marketing Controller at HiPP Organic,