Vector Watch Launches New Ecommerce Site

Tue 30th May

Red Hot Penny are pleased to announce the launch of the Vector Watch ecommerce store, supported by global logistics provider and Red Hot Penny partner, SEKO Logistics.

Vector Watch designs and develops cutting-edge wearable technology for the modern consumer. Vector approached Red Hot Penny to deliver a complete end-to-end solution for the business and launch their product to the world. The biggest aspect being the brand’s first responsive ecommerce store.

Initially launching a pre-order microsite, Red Hot Penny designed and built the ecommerce site in time for their official launch to market. The site has been set up with SEKO Logistics, integrating their SEKO 360 system with their platform, giving Vector the possibility of shipping to over 40 countries worldwide.

Technical integrations alongside SEKO 360 include NetSuite and for the US site Red Hot Penny established a relationship with Avalara, allowing Vector to easily manage and remain up-to-date with increasingly complicated tax regulations worldwide.

Red Hot Penny worked with Vector’s marketing team on the creation of their campaign imagery for the site. Alongside editorial content, Vector’s site also features high-end product CGIs that guarantee a smooth user experience before purchase. The site is available in both .co.uk and .com versions and offers both currencies, with more currencies coming soon.