UK’s First £1bn Black Friday Counter

Tue 25th Apr

UK shoppers spent a staggering £810m during last year’s Black Friday sales, and this year the busiest day in the retail calendar is set to break the £1 billion mark [source: Experian].

To mark the occasion, Creative Ecommerce Agency Red Hot Penny have created the UK’s first ever Black Friday Counter: http://blackfriday.redhotpenny.com/

The agency will be tracking the total in-store and online sales across the day, from 12am right through to midnight, to see if Black Friday 2015 really will be the largest UK shopping day on record. They have included some comparable statistics to show what shoppers could buy with the money. For example, how many $2,000 Justin Bieber selfies they could get for £1 billion.

James Miller, Senior Retail Consultant at Experian Marketing Services, said: “It was an interesting move from Asda deciding to withdraw from Black Friday sales promotions this year. However, this year at least, in a sense the horse has already bolted – consumers are anticipating Black Friday and I think we can still expect it to be very busy indeed. Still pushing that £1 billion mark.”

Following Black Friday, Red Hot Penny will share the findings and analyse the increase (or decrease) in sales compared to last year. Experian have predicted a 32% increase YoY, but with some of the big players opting out, this may not be the case.

David Schulhof, Digital Marketing Director at Red Hot Penny said: “Black Friday has become an iconic event over the last couple of years and for nearly all of our clients it has turned into a big revenue driver and something that we plan for, weeks if not months in advance. With experts predicting this year to be the first £1 billion shopping day we wanted to mark this milestone with a creative content piece that we hope people will find interesting and gasp at the amount of money being spent per second, minute and hour.”