Ridgeway Deliver The New Baking Mad Website, A Digital Baking Utopia For Silver Spoon

Tue 1st Aug

We are delighted to have delivered the new Baking Mad website for The Silver Spoon Company. The website is a truly immersive digital experience where bakers can indulge and explore their passion with rich content including recipes, tips and insights for bakers with varying levels of experience.

The website – which currently claims over 400,000 users per month – provides the user with fully integrated engaging content with new and innovative features and functionality to make baking an easy and enjoyable experience.

Baking Mad

The solution, which has been built on the Kentico EMS platform, offers content management and marketing capabilities. As well as offering an improved user experience, the site has increased flexibility of site maintenance and promotional activity management for the Baking Mad team.

The deal marks part of The Silver Spoon Company’s wider strategy to increase the brand’s digital visibility in the baking space and offer an enjoyable baking experience through innovative functionality that is tailored to the contexts in which users are baking.

Baking Mad website

The new website will span all of the brand’s baking products including Billington’s unrefined cane sugars, Allinson flours, and Nielsen-Massey vanillas and flavours.

The Silver Spoon Company’s, Kylie Shepherd says:

“We want Baking Mad to be the go-to website for bakers to find the perfect recipes for their occasions. The new website will elevate the brand from both a visual and technical perspective to create fun baking experiences for our users.”

“Ridgeway’s digital expertise and impressive client portfolio made the agency an obvious choice to help us create an excellent digital experience for the members of our baking community”, Shepherd says.
The Silver Spoon Company selected Ridgeway as it valued the agency’s technical skill and its leadership position as a top Kentico Gold Partner. The company also recognised the agency’s award-winning delivery of a number of large projects for leading brands including Twinings and HMV, as well as the agency’s recent partnership with The De Beers Group of Companies.

We will continue to work with The Silver Spoon Company as part of a long-term partnership and are excited about what is next for the Baking Mad site.

Check out Ridgeway’s full client portfolio here.