British eyewear brand Taylor Morris has appointed creative ecommerce agency Red Hot Penny to drive online sales through digital PR, SEO, PPC and social media.
Founded in 2013 by lifelong friends Hugo Taylor and Charlie Morris, Taylor Morris is a British eyewear brand based in London. The Taylor Morris mission is simple; to provide their clients with the highest possible quality at the most competitive price as well as bringing back beauty, sophistication and individuality with a collection that will remain timeless and most importantly wearable over future decades.
Red Hot Penny will be managing the brand’s digital PR through social media promotions and blogger outreach as well as supporting the brand with any events they may be participating in. The partnership is looking to be a successful one with huge support from both Hugo and Charlie themselves. The Red Hot Penny team will also work alongside Taylor Morris to improve their search engine optimisation (SEO), paid-per-click advertising and on-site optimisation.
Well known for his starring role in Made in Chelsea, Hugo and his friend Charlie combined their mutual passion for sunglasses to create a brand which conveyed their mutual adoration for classic design infused with a modern eccentricity. With British sartorial elegance at the epicentre of Taylor Morris’ design ethos, they looked to cultural and fashion icons for their inspiration such as Hepburn, James Dean, Steve McQueen and Princess Grace. Their collections are stocked globally including Harvey Nichols and their online store.
Hugo Taylor said: “We are delighted to be working with Red Hot Penny and have a firm belief that they can translate our core brand values into a robust and identifiable digital campaign. Their reputations proceeds them and from the moment we first met their enthusiasm and knowledge of their field made us confident Taylor Morris was in the best hands possible.”