Luxury menswear brand Oliver Sweeney, famous for their hand crafted leather shoes, is launching a referral marketing campaign powered by Mention Me, part of a wider customer acquisition drive.
Founded in 1989, Oliver Sweeney mixes traditional craftsmanship with contemporary design, and everything they sell is handcrafted. Obsessed with innovation, they go to extraordinary lengths to source the very best materials and artisans from across the globe. These include the finest Italian leathers for their shoes which have been made in the same family-run factory in Italy for more than 20 years, through to Argentinian steers for their soles. The brand has now expanded into clothing, fragrance and accessories.
Oliver Sweeney has built a loyal, engaged and receptive customer base, who are passionate about the unique products and story of the brand. The team were therefore keen to provide these customers with a platform to easily share their positive experiences of the brand to drive new customer acquisition. They have partnered with Mention Me, using their leading SaaS technology, to capitalise on these word of mouth referrals.
According to Alex Barbier, “Our large and very loyal customer base has grown to a great degree by word of mouth. Our story and success is based upon the tailored, individual design journey for every product, and the beauty of the end result demonstrates this. A referral platform therefore provides the ideal mechanism for us to reward our customers, and enable them to help us bring new customers into the fold. The Mention Me solution enabled us to get up and running quickly and we love the “refer by name” functionality which makes it easy for referrals to become part of a natural conversation”.
Andy Cockburn, CEO of Mention Me comments “We are delighted to be working with Oliver Sweeney, and expanding our menswear brand portfolio. They have a loyal engaged customer base, and our rigorous AB testing will help them understand which offers resonate best”.