Happy Holidays as Cheshire Agency Win Competitive Willerby Contract

Tue 9th May

Chester and London based agency, Reckless, have been appointed by luxury holiday home manufacturer, Willerby Holiday Homes, to transform their online presence and supporting digital marketing strategy.

Managing Director, Callum Reckless said: “We are hugely excited to be working with such a pivotal brand in the leisure industry.

Willerby are the leading luxury holiday home manufacturer in the UK. We are delighted that we have been invited to support them achieve their commercial ambitions through a reinvigorated digital proposition.

The project will see us support Willerby in the launch of a category defining website that will only further their market share in the industry.”

Kirsten Bolton, Marketing Director of Willerby Holiday Homes, added: “Research shows that 48% of people in the UK will be taking a staycation in 2017 alone; a figure that is set to rise.

With more consumers than ever choosing to holiday in the UK, the demand for luxury homes is higher than ever. It is important to us that we are the brand of choice when consumers purchase a holiday home.

Consumers are increasingly using online media throughout their purchase decision, as a result, it is important that Willerby are able to provide consumers with an all-encompassing digital experience throughout the purchasing cycle.

After a very competitive pitch process we are delighted to be working with Reckless to drive forward our digital and commercial ambitions.”

Reckless, who also work with brands including Bateaux London and Sodexo, expect the new digital offering to launch late 2017.