Steve Lok is currently Head of Martech and Ops at The Economist, and has been working in technology and digital transformation for more than 20 years - his team likes to refer to him simply as “The Plumber”. A thought leader in marketing technology, Steve started his career as a web developer in the 90s, founded a healthtech startup, and then led agile transformation before his current 'unicorn' role at The Economist helping his team execute on their visions of the modern marketing future. Applying his experience into marketing transformation has brought The Economist a gold Cannes Lions, DMA Grand Prix, in a host of tech, data, and marketing awards. His breakout work in this space has led to a revenue revolution at The Economist, pioneering record-breaking growth every year for the last three years. Steve is a passionate speaker and over-sharer on martech and digital transformation, engaging audiences on how the confluence of tech, data, and content is real, reproducible, and provable.