Martin is responsible for leading the new business team and the design and development of innovative, data-led digital marketing solutions at equimedia. A veteran of the UK search engine marketing scene, Martin has worked in SEO and PPC since 2003. Martin has experience working for a number of UK and international agencies both large and small, helping them extract more value from their digital activity. Along the way Martin has worked for a diverse range of clients including Argos, Wagamama, TheO2 and London Stock Exchange to name just a few.
Herding Pandas and Penguins: The Anatomy of Google Penalties – How to Protect Yourself Against Them and How to Recover From Them