Liz Smith

Head of Marketing and Partnerships

Adestra Ltd.

Business, Charities

Liz is an experienced Digital Marketer with nearly 20 years in Technology Marketing, starting out in 1997 working on the launch of Europe’s first mass-market mobile phone, the Motorola Startac and advising on the emerging trend of ecommerce three years pre dotcom crash! Liz now Heads up Partnerships and Marketing for Adestra, working to extend Adestra’s Martech capabilities through forging alliances with technology partners across the globe in a bid to equip marketers with the tools, knowhow and technology to achieve the holy grail of First-Person Marketing.