Kath lives and breathes email marketing, with over 18 years email marketing experience, and 10 years on the UK DMA Email Marketing Council, she is regarded as an industry thought leader. Many years ago she coined a phrase, "Holistic Email Marketing" and not only practices this approach with her consultancy, but also teaches it to her students and clients. She is one of the World's Top 50 Email Marketing Influencers (Vocus, 2014). Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing. Some of the brands she has either trained or helped over the years are: Ebay, Tommy Hilfiger, Transport for London, Southbank Centre London, National Theatre London, Ocado, Wowcher, Woodhouse, Lloyds Online Pharmacy, Bally, Barbour, Paul Smith, and Marks and Spencer – just to name a few.