Jeremy Waite is an Evangelist at IBM for Watson Marketing. He tells stories about IBM technology and share’s how some of the world’s most successful companies are using cognitive technologies and AI to make the world a better place. In past lives, Jeremy has owned his own agency, written some books, and worked for brands such as Nike, MTV, Rovio, LVMH, Uber, KLM, BMW and Vodafone. He has worked on strategic accounts with Facebook’s largest ad agency and led marketing strategy teams at Adobe and Salesforce. He has even spent some time as a giraffe keeper!