Graham MacFadyen

Head of Marketing & Digital Media

The British Library

A digital growth expert who was instrumental in developing the data-driven marketing culture at the Financial Times and has led the turnaround in online audience growth at the British Library. Graham's team deals with all the Library’s web, marketing, advertising, CRM, design and market research requirements. His priority is transforming the online user's experience. Among other projects, his team are building customer data management infrastructure which supports compelling eCRM, refreshing their web content strategy, and re-developing the Library website.