Web Build, CMS & UX Seminar 4 August 2016

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5pm).

Bostik, an Industrial adhesives manufacturer is an Episerver and Freestyle Interactive client. They’ve recently launched an ecosystem of websites, rolling out across 34 countries which enables the individual countries to target their customers with tailored content from one central hub. Their website is a powerful customer acquisition and retention tool, driven by a digital strategy with the customer at its heart. The case study will follow the project from initial strategy to results achieved by carrying out extensive audience and competitor research to help guide technology platform selection, website design, content and search engine strategy.

Here we take a look at what lies behind the thinking when CMS vendors set their pricing structures. With CMS prices varying from free to license to hundreds of thousands of pounds for a license, what is it that determines at what price a particular vendor chooses to sell their product. What factors govern these decisions and why the customer should be aware of these considerations when selecting a CMS.

Sally will use a variety of examples from Amnesty International to Hillarys Blinds to show how you can update a legacy or poorly performing system in stages, reducing your risk, increasing ROI and ultimately allowing you to work faster and more effectively.

In the crowded digital landscape, driving awareness and fostering loyalty is critical for the success of your business. But how can you create a brand that consistently connects with your customers across services, products and channels? Danny will explore the key blocks you need to build an organic brand system. From establishing a distinct digital-first personality, the most disruptive businesses can bake emotive resonance and ‘shareability’ into all marketing activities. Only this will create a truly compelling customer experience, which secures rewards for your users (and your business!).

If you have any questions please call us on 0207 870 3380.