Web Build, CMS & UX Seminar 21 January 2016
Registration and networking
Introduction - Jon Fortgang, Editor, Figaro Digital magazine
Creating Market-leading UX On Your CMS Platform
James will share his thoughts on running a successful UX 'discovery phase' in order to create market-leading user experiences for your marketing/ecommerce platforms that can be developed in an iterative and agile way. Questions such as 'What do you need to consider with regards to integrating your UX processes into a wider CEM strategy?' and 'How and when (and when not!) should you layer on personalisation and marketing automation?' will be answered.
Client Services Director
De-risking CMS Migration
Rob will give some practical tips and application methods to completely eradicate the risk of a big platform or development change. He will showcase examples of using lean principles to help you create a roadmap for CMS migration which can also be applied to other large scale digital projects.
User Experience Lead
GWR (Great Western Railway)
The Digital Transformation of Great Western Railway
To digitally transform Great Western Railway (GWR), ORM worked in partnership with the business to develop a strategic approach and three-year roadmap. Several initiatives within that three-year plan have now been deployed, including Passenger Information During Disruption (PIDD), GWR.com and the redesign and build of the booking engine - the rest of the booking flow to follow in 2016. This transformational work won GWR Best Business Transformation 2015 at the UK Digital Experience Awards.