28 Jul, 2016

Video Marketing Seminar 28 July 2016

Event Details

The Hospital Club, Covent Garden

Video is the engine driving online consumption. But how do you make it work for your brand? Join us to find out how to combine content, technology and strategy to create video campaigns that’ll really engage your users.

These events are free to attend for brand marketers but spaces are limited. You will be notified on confirmation of your place. Upon confirmation delegates are bound by our terms and conditions which can be viewed in full here.

If you have any questions regarding the event please call 0207 870 3380 or email Paul Nichols.

For speaking and sponsorship opportunities, please email sponsorship@figarodigital.co.uk.

2pm

Registration and networking

Please arrive at The Hospital Club for 2pm and ensure that you can attend for the full duration of the seminar (until 5.30pm).

2.30-3pm

Strategies for Video Marketing Across the Customer Journey

Willem will discuss how brands can fully realise the potential of video as a marketing tool throughout the entire customer journey. He’ll showcase some best-in-class examples to demonstrate the full range of use cases for video, illustrating how different types of video can achieve different marketing objectives and how making small changes to how your present your video content can have a big impact on results.

3-3.30pm

How to be Human – In Today’s Hyper-Connected Multiscreen World
Kath Hipwell

Head of Content Strategy

Red Bee

We spend more time on screens than we do sleeping, and our attention is rarely exclusive to any one. How can brands cut through to people in this screen-based world informed by algorithm, data and robots?

3.30-4pm

Networking break

4-4.30pm

The role of digital video in retail marketing

Reflecting on ASDA's many innovative video campaigns, including the award-winning 2015 Halloween experience, Chris will explore the role of video within the retail sector. He will also to share learnings around creating content to truly engage your customers in an interactive and visual dialogue.

4.30-5pm

12 Plays of Christmas

It’s Chriiiissstmasss! No, really. OK, they do say it comes earlier every year, but admittedly July is pushing it. There may not be any mistletoe or wine on show right now, but brand managers are already busy plotting their festive ad campaigns. But just how do you make the perfect Xmas ad? And how do you avoid making a turkey? Unruly has been tracking online video ads for the last decade and has come with the recipe for the perfect festive ad treat. Rebecca will identify the emotions which trend during the festive period, show how brands can make a connection with consumers at Christmas and provide some actionable steps to make your festive campaign sparkle this year.

5-5.30pm

Branding Opportunities From Your Video

In the vast majority of websites that utilise video, the player is given prime position. But invariably the branding opportunities are missed. This presentation will detail those opportunities, how to sell them internally and externally – and how effective they can be in delivering value.

5.30-7pm

Drinks and networking

If you have any questions please call us on 0207 870 3380.

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